Lanny Smith, the founder of Actively Black, an athleisure brand, does not take his new partnership with the Nigerian Bobsled and Skeleton Federation lightly.
“When you look at historically what’s happened with the Olympics and brand sponsorships, you see the biggest brands in the world,” he said. “It’s something that most small to midsize businesses, most Black-owned brands, don’t even have the resources to show our work at that level.”
Actively Black announced its role as official outfitter for the Nigerian bobsled and skeleton teams for the Beijing Winter Olympics on Oct. 1, Nigerian Independence Day.
The brand is designing all of the clothes the teams will be seen in at the Games in February, including the opening ceremony outfits and the competition uniforms.