NEW YORK (AP) — The last time the "Today" show went to the summer Olympics, the break provided salve for its wounds. This year's Rio trip offers an opportunity.
The NBC morning show has found its footing after years in the wilderness, cutting into the advantage of ratings leader "Good Morning America" on ABC. Since viewers flock to the morning show of the Olympics rights holder, "Today" hopes to reintroduce itself to people who may have drifted away.
"The show has never been at a better place, so we're excited for those additional eyeballs," said Noah Oppenheim, NBC News senior vice president in charge of the "Today" show .