The Tokyo Games may have been marred by a yearlong delay, a recent surge in coronavirus cases and the exit of marquee athletes, but the flurry of events and the rise in the medal count for the United States have helped Peacock, Comcast’s fledgling streaming service.
As of this week, the service had 54 million accounts and about 20 million active users, the company said on Thursday. That’s an increase from the end of March, when the company said it had 42 million sign-ups and 14 million active accounts. Comcast also said it will make Peacock available for free to its 20 million customers at Sky, the company’s satellite TV service in Britain and Europe.