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Snoop Dogg, NBC’s New Voice of the People

Related Topics: Molly Solomon, Snoop Dogg, Noah Lyles

Once Snoop Dogg had waded through electrical cords on the floor and ambled his lanky frame around the disorderly equipment in a partially constructed television studio in Paris, he was able to peer out over a balcony overlooking the Eiffel Tower and survey the city he hopes to conquer during the Olympics.

“This is my home,” he said triumphantly to himself. Below, a handful of people flashed their phones.

The man who NBCUniversal hopes will become the breakout star of the Paris Games was right where he wanted to be.

The Olympics are always about the athletes, and as usual the focus this year will be on the brightest ones: Simone Biles, Katie Ledecky, Noah Lyles, Novak Djokovic, LeBron James.