RIO DE JANEIRO (AP) — On Sunday night, right after the flame has been extinguished in Rio de Janeiro, another Olympic project will burst out of the starting blocks.
It's the launch of the Olympic Channel, a $450 million venture designed to keep Olympic sports and athletes relevant in the years between each games and attract new, younger audiences to a sports movement that has recently been battered by corruption and doping scandals.
The digital channel, which will operate 24 hours a day, 365 days a year, will go live after the closing ceremony of the Rio Games, providing a mix of live sports events, documentaries, archive footage, news and highlights.