NEW YORK (AP) — Prepare to be inspired. After all, it's Olympic ad time.
Olympics marketers from Coca-Cola to Samsung are pulling out all the stops this summer, stuffing scores of athletes into ads and telling tearjerker stories. Coke's ads play on "gold" moments when athletes have a Coke together. An ad for Samsung shows the road to Rio for a runner from South Sudan, the newest country to be recognized by the International Olympic Committee. A Visa ad , customized for different countries around the world, shows a bevy of athletes carpooling to Rio. And P&G continues its "Thank You Mom" campaign with ads focused on how mothers have helped Olympic athletes along the way.