P&G’s traditional “Thank You, Mom” commercial for the Olympics added another tagline this year — #LoveOverBias.
From P&G:
“When the world sees differences, a mom sees boundless potential. For the Winter Olympics 2018, we’re honoring a mom’s role in helping her kids overcome the world’s bias. Just imagine what the world could be if we all saw each other through a mom’s loving eyes. Thank you, Mom. To learn more about the Olympic Winter Games PyeongChang 2018 and our campaign, visit: http://LoveOverBias.com.
At P&G we aspire to a world where everyone is equally free to pursue their dreams, no matter who you are, where you come from, who you love, or how you worship.