A new Olympic Channel TV network will launch in the U.S. in the second half of 2017 with year-round Olympic sports programming from around the world.
The “Olympic Channel: Home of Team USA” brand will emphasize American athletes and teams.
The Olympic Channel was first launched as a website at the end of the Rio Olympics and has offered live programming and video. Its slogan is, “Where the Games never end.”
The coming cable TV channel complements the digital platform through a partnership among the International Olympic Committee, U.S. Olympic Committee and NBC.
“We will ensure that U.