LONDON (AP) — The IOC will launch its new Olympic Channel next month following the closing ceremony of the Rio de Janeiro Games.
The digital channel, which will operate 24 hours a day, 365 days a year, will go live on Sunday, Aug. 21, right after the ceremony, the International Olympic Committee announced Wednesday.
The Madrid-based channel is designed to promote Olympics sports between each games and engage with young audiences. It will provide a mix of live sports coverage, historic Olympic footage from the IOC's archives, and news programming and highlights.
The channel does not cover the Olympics themselves, which are aired by rights holding broadcasters around the world.