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The Summer Olympics won’t arrive in Los Angeles for another nine years, but its local organizing committee will begin selling Olympic advertising as soon as 2021.
The organizing committee, LA 2028, and the Olympic television partner NBCUniversal are announcing a comprehensive partnership to sell advertising and sponsorships for all Olympic and Paralympic Games from 2021 through 2028.
Traditionally, advertisers interested in the Olympics have had to approach a number of different sellers. They went to NBC, which will televise the Olympics through 2032, to purchase television advertising before, during and after Games.