Snapchat, a photo-sharing mobile application, reached a rare agreement with NBC to showcase highlights from the 2016 Summer Olympics in Rio de Janeiro.
Sarah Frier of Bloomberg reported Friday the app will feature a dedicated channel that will spotlight content from NBC's coverage, athletes participating in the Games and fans in Rio. The deal only includes users based in the United States, though.
NBC Olympics President Gary Zenkel stated it's the first time the group has allowed its highlights to be shown on a different platform. He added that Snapchat "reaches a very important demographic in the United States," which will help the coverage reach a wider audience, according to the Bloomberg report.