LAS VEGAS — Kyrie Irving sat on a couch in a suite in the Wynn hotel and casino surrounded by executives and an advertising team from Nike.
The topic: the Kyrie 3, his signature basketball shoe set for release later this year.
Irving had a prominent voice in all aspects of the shoe, from its design and features to the box the shoes will come in to the marketing and promotion.
“In all the meetings and whether it be apparel, whether it be sneakers, whether it be commercials, whether it be anything, I’m in there,” Irving said.