The organizing committee for the Los Angeles 2028 Olympics and Paralympics elevated its top marketing officer, Kathy Carter, to CEO on Tuesday as it ramps up preparations for the Games that are now less than seven years away.
Carter started work for the committee in 2018 as its chief revenue officer and is responsible for securing key deals with founding sponsors including Delta Airlines and Comcast.
Carter will continue to cut deals in an Olympic landscape that has been altered both by its own attempts to streamline the Games, along with the impact the coronavirus pandemic has had on sports and the Olympic schedule itself.