The Ultimate Team: Sports and Fashion
Here’s why, and how the balance of power between individual brand and company brand is changing.
The Ultimate Team: Sports and Fashion
Here’s why, and how the balance of power between individual brand and company brand is changing.
Credit...Photo Illustration by Elizabeth Renstrom for The New York Times
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- July 21, 2024
In the late 1990s, something strange started happening on the cover of glossy magazines.