As museums experiment with ways of attracting new visitors beyond a niche audience of art lovers, the San Francisco Museum of Modern Art has assembled an ambitious exhibition anchored in a subject with wide appeal: sports.
Occupying over 13,000 square feet and the museum’s entire seventh floor, “Get in the Game: Sports, Art, Culture” opens this week and runs through February. The exhibition, whose curators say is the largest SFMOMA has undertaken, features more than 150 objects, including paintings, sculptures and photographs — many of them by former athletes — as well as examples of design innovations in sporting equipment and apparel.