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Bob Bowman talks new book, Olympic memories, Michael Phelps

While at TODAY to discuss his new book, “The Golden Rules,” with Matt Lauer, U.S. Olympic men’s swimming head coach Bob Bowman sat down with OlympicTalk last week.

In “The Golden Rules,” Bowman details 10 steps to world-class excellence in life and work, illustrating them with lessons learned from coaching not only Michael Phelps, but also several more world-class swimmers and his own personal experiences.

Bowman answered questions about his book, Phelps’ training for the Olympic Trials and his memories from coaching the past two decades:

OlympicTalk: Why write and come out with a book now?