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Before the Olympics, the Fabulous French Fashion Flex

fashion review

Christian Dior, Balenciaga, Chanel, Hermès and Louis Vuitton have turned cruise shows into diplomatic currency.

The Christian Dior cruise show at Drummond Castle in Perthshire, Scotland.Credit...Lesley Martin/Reuters

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  • June 7, 2024

When is a fashion show not just a fashion show? When it is a vehicle for cultural diplomacy.

At least this appears to be the case with the cruise (or resort or pre-spring or whatever you want to call them) destination extravaganzas that have taken place over the last month.