Allyson Felix sought an apparel deal that offered maternity protection. History’s most decorated female Olympic track and field athlete found one with a company that has never before sponsored an athlete.
Felix agreed to a multiyear contract with Athleta, a Gap brand women’s apparel company.
Felix wore Athleta apparel at the USATF Outdoor Championships last week, where she competed unsponsored and placed fifth in the 400m. She qualified for this fall’s world championships in the 4x400m relay, but will decide later this summer whether to compete at a ninth straight worlds. Her priority is preparing for the Olympics.