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How much would you pay to go to the Super Bowl?
Luxury packages for events like the presidential inauguration, the Olympic Games and the Super Bowl are nothing new, but in recent years, industry professionals have noticed a rise in “ultraluxe” travel — very expensive, private and customizable V.V.I.P. travel and event services. Take the Fairmont’s $350,000 package in Washington for the recent inauguration, a four-night deal that included round-trip flights for four people (and pets) from any location in the United States, a $25,000 Saks Fifth Avenue shopping spree and customized cocktails.