Conference USA football and basketball will be televised on beIN Sports, an internationally popular cable TV sports network that nonetheless remains relatively unknown to most American sports fans. beIN Sports officials said in announcing the deal with Conference USA that they see American football and basketball as a key to broadening their audience.
Conference USA is the first American college football and basketball league to sign a contract with the network, which has focused primarily on televising soccer, rugby, cricket and other international sports.
Old Dominion and league officials declined comment on the announcement from beIN Sports.