The Oklahoma legislature’s agreement last week to pass a measure related to Name, Image and Likeness (NIL) brought with it news days later that Oklahoma State has expanded its partnership with INFLCR — a brand ambassador company geared towards empowering players in their brand-building — to “bring the best tools in the fields of brand building and entrepreneurship to Oklahoma State student-athletes so they can remain on the cutting edge both on and off the field of play,” OSU Deputy Director of Athletics Chad Weiberg said in a statement.
The news comes as NIL legislation is taking hold across the country and as the NCAA slowly loosens its grip on the amateurism model.