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Where Does the Big 12 Rank in Conference Revenue?

By: Kyle Cox and Kyle Porter

In case you didn’t know, college football is big business. Between TV money (now called media rights), revenue from bowl games and the CFP games themselves, Power 5 conferences and schools are raking it in hand over fist.

When looking at conference earnings, there are a couple of things to consider. Different conferences have different rules about how money is distributed and what money is considered part of a school’s distribution (i.e. who controls third-tier media rights).

For our purposes, we will stick to money distributed strictly from the conferences to their institutions.