Hear me out: Oklahoma State football players running onto the field in a packed Boone Pickens Stadium wearing bright orange jerseys... with an Eskimo Joe's patch on them.
Yes, the idea might sound crazy, but it shouldn't.
At the SEC's annual conference meetings in Miramar Beach, Florida, a couple of weeks ago, one idea that was floated around was the NCAA tapping into brand partnerships in ways it hasn't before — jersey patches and on-field sponsorship logos.
Whether this idea will come to fruition or not is yet to be seen, but it got me thinking about what partnerships OSU would use.