As the excitement surrounding Mike Holder’s recruiting comments from this summer came to a close, I thought it would be interesting to take a look at the success of programs in the Big 12 (in the win column) in comparison to their Twitter popularity, revenue and recruiting ranking . None of these necessarily has to do with the other, but all the data are there, and I found it all intriguing.
I ranked each program in the Big 12 by the number of Twitter followers they have on their football accounts (more on this in the days ahead).