I don’t know if OSU still does this, but when I was in college the Student Union used to offer a discount on gear the Monday following a road football win. They would give the discount based on how many points OSU scored up to 40 percent.
So everyone I knew always waited until the Kansas or Baylor games to cash in (for obvious reasons). An auto-40 percent off, we figured.
That philosophy is what I’ve used to model some of our discounts here at PFB, except without the ceiling. And I know some of you have likely been waiting for this game to capitalize.