On Friday morning, Pac-12 media days was on a channel not included in my cable package and streaming on an app that timed me out after a few minutes. This came roughly a month after it lost two marquee members, USC and UCLA, to the Big Ten. Meanwhile, all of this was taking place during an exclusive media rights negotiation window that ends next week and is unlikely — barring some major miracle — to conclude with a deal.
And yet on Friday, its commissioner, George Kliavkoff stood at the dais and projected strength. What he really did, more specifically, was project.