I’ve been hollering for the past few years that the Big 12 Conference is in a far better position than most people think it’s in nationally. Its revenue — while not in the same territory as the SEC and Big Ten — is torching the ACC and Pac-12. Torching!
Don’t believe me? Here are the numbers.
That big revenue gap between the Big 12 and Pac-12 is why the old rumors of a Pac-12-Big 12 merger (“merger” is the kind way of saying this) have reemerged in recent weeks, but with a twist from the long-ago rumor that it would be the former raiding the latter.