College football recruiting has changed. It changes every year. But it’s really changed in recent years, thanks to social media, and now the presentation of a school’s class on social media has become a major element of the entire process.
OU designed album jackets for each player. OSU drew raves for its video-game presentation. The teen-agers love it. And that’s why schools do it.
“Yeah, feedback’s been awesome,” Lincoln Riley said. “I guess we just try to show them with that, this place is different. And we’re gonna do things that other people aren’t to highlight you here and help you once you get here.