STILLWATER — Oklahoma State is taking a step forward with Name, Image and Likeness.
The Cowboys announced a five-year branding partnership with INFLCR on Tuesday to empower student-athletes on social media and bring OSU to the forefront of NIL solutions.
OSU student-athletes in all 16 sports will become their own brand ambassadors with instant access to photos and videos from the university’s creative teams, national media outlets and photo wire services, as well as educational tools and analytics to enhance their digital performance, according to the release.
“INFLCR is an elite brand-management tool, and we truly believe it's going to take our program and our players to a whole new level,” OSU men’s basketball coach Mike Boynton said in a release.