One of the traditions of bowl season has become which bowl hands out the best gifts to its participants. This year, the Sugar Bowl is handing out a Fossil watch, New Era Cap and commemorative coin to each player which doesn’t sound very cool until you also note that there’s a gift suite involved.
What is a gift suite? According to Sports Business Daily, it’s basically a free trip to the mall.
Gift suites are set up as private events in which game participants, and often bowl VIPs, are given an order form and allowed to select a gift, or gifts, up to a value that is predetermined by each specific bowl, not to exceed the NCAA limit of $550 per person.