Calling all Pokes! The Oklahoma State Cowboys and University of Miami Hurricanes are in for the cheez-iest game of a lifetime at the 2020 Cheez-It Bowl in Orlando.
To ensure fans can safely enjoy the game from wherever they are in the country, Cheez-It unveiled the ‘Wheel Live’ virtual fan experience. Cowboys fans can design their very own cheese wheel avatar for a chance to see their own jumping, dancing and cheering selves in the end zones of Camping World Stadium. Fans can move their cheese wheels by real-time suggestions through the team hashtags (#CanesGetWheel + #PokesGetWheel) on Twitter.