Saturday is a very important day in the arc of the Oklahoma State football program. It is a very important day in the arc of the Oklahoma football program as well of course, because playing for Big 12 titles is always important. But a win on Saturday for OU is expected. A win for OU on Saturday is very simply another notch in the belt. It is Boone Pickens winning a $146 million lawsuit. Nice but hardly life-changing.
For Oklahoma State, a win on Saturday is the validation of a program. Anybody can win one conference championship.