STILLWATER — NIL has been a national talking point around college football the past few years, but the hot topic picking up on a more local level in Boone Pickens Stadium.
Monday marked the second straight media luncheon Oklahoma State coach Mike Gundy was asked about NIL’s importance. Your father’s college football arms race involved having the nicest facilities, but Gundy said the new wave is being able to compete on the NIL battlefield.
“Don’t build it, put the money in the bank,” Gundy said. “Put the money in the bank and spend it on NIL. That’s just the future, and I’m not saying I agree with it.