For the second time in two years, the Big 12 is adding four new schools to the conference.
Colorado, Utah, Arizona and Arizona State will officially join the conference in the 2024–25 season, adding three more states to the ever-growing market that Big 12 commissioner Brett Yormark has created.
Each school has a decorated history in collegiate athletics and brings something to the Big 12 that can help grow its brand.
Colorado
Mascot: Buffaloes
Location: Boulder, Colorado
In-person undergraduate enrollment: 29,583 (2022)
Known for: Science, engineering and business programs
Famous alumni: Robert Redford, Chauncey Billups and Chris Fowler
National titles: 29
Football history: Joined the Pac-12 in 2011 after being in the Big 12 from 1996–2010; 1990 National Champions; 26 conference titles
Last football season's results: 1-11 (1-8)
Rival: Nebraska
What Colorado brings to the Big 12: Deion Sanders and a ginormous hype train behind him.