The NCAA is blocking Oklahoma State football from adding QR codes to helmets for a general team name, image and likeness fund, per release.
The 1.5-inchs sticker were intended to link to an NIL fund for every player. OSU interpreted the stickers as "institutional decals permitted under NCAA bylaws," while the NCAA interpreted them as "advertising and/or commercial marks, which are not permitted."
"We disagree with the interpretation of the rule but will abide by it and work with the appropriate groups to lead on the needed change," OSU Athletic Director Chad Weiberg said. "Our people came up with an innovative concept to raise the NIL value of our student-athletes, but ultimately, it just serves as the latest example of how college sports are evolving at a faster pace than the rule book.