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How Much Money Will Oklahoma State Lose if Football Is Not Played This Year?

There are so many questions I wanted to explore as it relates to Oklahoma State and the coronavirus pandemic, it was difficult to even know where to start. But as with most things, it’s probably best to follow the money first and see where it leads from there.

It’s no secret that college football is big business. Billion-dollar business. So many people (including those of us who produce content at PFB) are getting a slice of that pie. Just how big that business actually is has been unveiled over the last few weeks.

“If we don’t play football this fall, I’m not sure there’s an athletic director in America that can put those financial pieces back together and end up with an athletic department,” said OSU athletic director Mike Holder on April 3.