New California law SB 206 — also called The Fair Pay to Play Act — was signed this week by California governor Gavin Newsom. It’s complicated and messy, but here’s a definition of what to expect in the future based on SB 206.
This law allows college athletes in California the ability to profit off of their name and likeness, something current NCAA bylaws do not allow them to do. Once the bill goes into effect in 2023, athletes at all 58 of California’s NCAA member institutions could hypothetically cut an ad for a local car dealership or be paid to host a party.