Former Oklahoma State golfer Matthew Wolff finds himself in rare company. For the first time since Tiger Woods, Gatorade has signed a professional golfer and the honor has gone to Wolff.
Wolff has become a rising star on PGA Tour after winning his first tour event, the 3M open in 2019 in what only his third professional start. Gatorade Head of Global Sports Marketing Jeff Kearney said they chose to work with Wolff because he has a uniqueness about him. Wolff is even known for his unconventional swing.
“To us, every athlete is unique, with specific, individual fueling needs,” Kearney said.