An online petition inspired Eskimo Joe’s to reach out to the community for guidance about its renowned logo.
“We’re hearing a lot of chatter regarding our brand and image,” the company posted on Facebook Tuesday. “Everything we do is steeped in the tradition of unbeatable guest service, and we are always happy to hear feedback from our customers and community.
At this time, we are taking all views into consideration and evaluating the best path forward for our company.”
The community is invited to give feedback via an online link, eskimojoes.com/input. There, users are asked for name, ZIP code, state, number of visits and merchandise purchases before choosing from three statements: Keep the brand name and logo; keep the brand name, but change the logo; change the name and logo.