I have to be honest, when Boone posted this on how Dez was going to be featured in Rolling Stone, I though, “oh, hmm I guess that’s cool … doesn’t seem like that big of a deal, I guess.”
It’s a big deal.
Consider the second paragraph from the Dez cover story.
He’s retained Tom Condon, the premier agent in football, and signed with Jay Z’s Roc Nation Sports to handle his contract talks with the Cowboys and broker his marketing deals; and he can’t leave his house in suburban Dallas without being swarmed by selfie-seeking fans imploring him to please remain a Cowboy.