Collectives are becoming commonplace in college athletics.
A group of Oklahoma State alumni have started a nonprofit, which launched this week, with the mission of providing NIL opportunities for OSU student-athletes and fundraising opportunities for charitable organizations.
Tabbed “Pokes with a Purpose,” the collective will pair student-athletes with community charities, of the athletes’ choosing, and enable the student-athletes to receive compensation for use of their names, images and likenesses with those charities, according to the release. Pokes with a Purpose will also act as a matchmaker between businesses and players, according to the release.
Pokes with a Purpose has some big names attached to it.