The Big 12 and Pac-12 conferences held several formal discussions over potentially joining forces in an effort to generate more revenue for its member institutions before the Big 12 reportedly ended those conversations on Monday night, according to CBS Sports’ Dennis Dodd.
Each conference is in a precarious position after the SEC poached the top revenue earners from the Big 12, while the Big Ten followed suit a year later and swiped the Los Angeles schools from the Pac-12.
Combining the two conferences would have put the new conference in all four U.S. time zones and established itself as the clear third conference behind the SEC and Big Ten.