The Big 12 Conference on Wednesday announced it will be entering into discussions with its multimedia partners on its next media rights deal on an “accelerated extension of its current agreements.” The talks come amidst a chaotic summer of realignment, potentially giving the Big 12 an early edge to secure both its financial and relevancy future within the quickly shifting landscape.
“It is an exciting time for college athletics and given the changing landscape we welcome the opportunity to engage with our partners to determine if an early extension is in the best interest of all parties,” said Big 12 Commissioner Brett Yormark in a statement.