The Cowboys entered the city of Norman as three-TD underdogs, but a failed 2-point conversion was all that kept them from probably coming out on top. What happened in between can only be described as absolute Bedlam. It was one “hell of a college football game”, and the TV ratings reflected as much.
According to an ESPN press release, Saturday night’s Bedlam game, which aired on ABC, enjoyed the highest peak audience in Week 11 on any network.
Oklahoma State at Oklahoma’s annual Bedlam matchup (3:30 p.m.) resulted in ABC increasing its own audience by 36% from the same game window last year (Iowa at Wisconsin) and delivered a 76% increase from last year’s Bedlam game which aired on a competitor’s network.