Baker Mayfield is not the first athlete to have success as a pitchman in a series of commercials for the same product. Here are seven memorable advertising campaigns involving athletes:
1. Bo Knows: Nike took advantage of Bo Jackson’s multi-sport stardom (baseball, NFL) to promote sport-specific footwear. Jackson eventually is shown with basketball, tennis, hockey and running, getting endorsements from fellow athletes, though Wayne Gretzky famously says “no.
2. Blake Griffin & Time Travel: The former Sooner star goes back in time — 1997, 1999, 2002, 2006 — to show off his futuristic Kia Optima and give his younger self life advice, everything from practice foul shots to stop wearing jean shorts.