I'm not a whiskey drinker myself, but this is cool.
The University of Tennessee is embracing its state's whisky-industry roots with a Jack Daniel's-esque spin on its 2015 football season tickets. The Volunteers are going with a ticket design that resembles the Jack Daniel's bottle's iconic black label with white lettering.
UT posted photos of its home game tickets on its Instagram account Monday (note the OU vs. Tennessee ticket in the upper left corner. Sweet collectors item). Jack Daniel's distillery is based in Lynchburg, Tenn., a little more than three hours west of UT's Knoxville campus.