Like many of the Nike-sponsored programs, the Oklahoma women's basketball team was given special shooting shirts for March Madness.
Most of this year's shirts are screenprinted with ‘[insert school name here] Mentality' across the chest, but the sleeves are customizable, a place where each individual team can print its own motivational phrase.
So on the left sleeve of the Sooners' shirts stretches what looks like a math equation: E+R=O.
That formula is shorthand for ‘event plus response equals outcome,' one of coach Sherri Coale's favorite phrases, borrowed from Ohio State football coach Urban Meyer, who borrowed it from consultant Tim Kight ahead of the 2015 season.