I’ve been writing about college football for nearly 15 years and I’ve never really wavered about a postseason playoff. I didn’t like the idea of it before we had it. I don’t like what we have now. I’m not excited about the new version coming down the pike in a couple years.
In reality, though, the imminent expansion of the College Football Playoff from four teams to 12 ties into a slow-moving sea change in the sport that goes well beyond how a champion is crowned.
National marketing
College football followed a regional marketing path in its early days.