The Oklahoma football rivalry with Texas is getting a new title sponsor and name makeover.
Beginning with this year’s game, which will be the 119th game in one of college football’s oldest and most popular rivalry series, the annual Red River rivalry game played at the Cotton Bowl in Dallas will be sponsored by Allstate and rebranded as the Allstate Red River Rivalry.
The name change harkens back to the name used to promote the game in the early 2000s, albeit under a different sponsor.
The Oklahoma-Texas rivalry in football dates back to 1900 and has been played annually and uninterrupted since 1929.