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Can Chip Kelly lead UCLA football to being worthy of its brand?

NORMAN — Gorgeous golden helmets and pastel blue jerseys. Home games in the majestic Rose Bowl. Unrivaled athletic tradition, from Jackie Robinson to John Wooden to FloJo. The magic name that started out as an acronym but now is a trans-Pacific brand. UCLA comes to Owen Field on Saturday with all the trappings of an iconic opponent. “Great,...

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